Amazing Health Benefits of Watermelon

The Watermelon (Scientific Name: Citrullis lanatus) is one fruit that has been the focus of intensive research in recent times, even as more of its health benefits are being unravelled by the day. Belonging to the Cucurbitaceae family, the watermelon is related to other fruits like cucumber, pumpkin, squash and cantaloupe. It’s no surprise at … Continue reading “Amazing Health Benefits of Watermelon”

The Watermelon (Scientific Name: Citrullis lanatus) is one fruit that has been the focus of intensive research in recent times, even as more of its health benefits are being unravelled by the day. Belonging to the Cucurbitaceae family, the watermelon is related to other fruits like cucumber, pumpkin, squash and cantaloupe. It’s no surprise at all that the watermelon is so called, given its amazing 92% water composition which makes it extremely juicy and refreshing especially in a hot weather. Interestingly, every part of the watermelon is nutrient-rich from the thick greenish outer rind to the red or pink inner flesh. Furthermore, the watermelon is a very rich source of important nutrients ranging from vitamins and minerals to important antioxidants, hence the numerous health benefits that this amazing fruit offers. Moreover, researches have revealed that the watermelon is more nutritious when it becomes fully ripe. For instance, the lycopene content of a watermelon becomes richer and more concentrated as the flesh turns from white-pink to pink and finally to red. Consequently, a ripe watermelon offers more benefits as follows:

Improves Cardiovascular Health
Watermelon gives a boost to the functioning of your heart. The National Watermelon Promotion Board reported that watermelon has a higher lycopene content than any other fruit or vegetable. Lycopene-rich diets are cardioprotective. Similarly, potassium which is present in good amounts in watermelons also offers significant protection against cardiovascular disease by dilating the blood vessels and lowering the blood pressure. Furthermore, a study that was published in the American Journal of Hypertension found that watermelon extracts reduced blood pressure in some obese adults with hypertension.

Good for your Skin
Watermelon is a fruit that has proved highly beneficial for the skin. Apart from keeping the skin well hydrated, it is also rich in vitamin A, an important nutrient for sebum production which keeps the hair and skin supple and moisturized. In addition, Vitamin C is needed in the formation of collagen which is necessary to maintain the structure and integrity of the skin.

Protects Against Diabetes
Being a tasty, high-fibre and low-calorie fruit, watermelon is a fruit of choice for diabetic individuals. The L-citrulline content is converted to arginine which has been shown to enhance the function of the sugar-lowering hormone, insulin. In the same vein, potassium and magnesium found in watermelons also promote the effect of insulin in the body and thus help to keep blood sugar within safe limits in people with diabetes.

Reduces Cancer Risk
Watermelon has been shown to offer some protection against cancers. Free radical formation contributes to DNA mutations that result in cancer. Fortunately, watermelon has a rich content of antioxidants like vitamins C and A which help to mop up free radicals. More still, watermelon and tomatoes are evidently your best sources of lycopene which has been linked to a reduced risk of cancers of the prostate, breast, colon and lungs

The Importance of Advertising Rate Cards

Advertising is not particularly cheap, but it is necessary. No business can live without advertising in some form; even small home industries that rely mostly on word-of-mouth need to do something to bring their products and services to the public’s attention. This could be as simple as handing out business cards or flyers at fetes or flea markets or buying space in local newsletters. Of course to be really effective it’s best to advertise in local or national newspapers, on local or national radio and, if the budget stretches that far, in magazines and on television. When determining how to spread your budget over the various advertising media, you need to know how different ads are priced and this is where rate cards come in.

Wikipedia defines a rate card as: a document containing prices and descriptions for the various ad placement options available from a media outlet.

But that is not all. To be really useful a rate card needs to tell you more about that particular medium’s audience. For instance, the rate card should contain information on its demographic – pet owners, financial advisers, women at leisure and teenagers, etc. A newspaper or magazine should provide information on its circulation and readership. They also need to include the dimensions of the various ads available, as well as contract options. All media need to let you know about schedule dates and deadlines.

In many cases the pricing on rate cards is flexible. Businesses new to advertising might not know this, which is why it’s a good idea to hire an advertising agency or media buyer to negotiate on your behalf. These agencies usually possess up-to-date rate cards for all media, including burgeoning online avenues. They also usually have good relationships with those selling advertising and will be able to negotiate discounted rates depending on the duration of your campaign, the size of the ad and the amount of advertising space available.